Food porn + funny creative + mnemonic device = a pretty tasty campaign
Taco John’s was looking for mouthwatering :15s that would get people drooling over their food and great prices. But we thought we could give them that and then some. So in spite of a strict time limitation, we covered off on the food porn…then we got weird with it. Like “what sound would a taco shell make if it were a conch shell?” weird.
We wrapped up each spot with a mnemonic device of our own creation to represent the joy of eating tacos with the sweet, sweet sound of saving cash. Crunch-ching! This sound accompanies the name of our best deals: Craver Savers. It’s how you know you’re getting a delectable deal.
“The Ultimate Six-Pack” :15
“Answer the Call” :15
“Blowing Up Your Phone” :15
“Wake Up Call” :15
This work was done during my time at Barkley, with my AD and I being responsible for the concepts, writing, and art direction of each spot.
Copywriters: Jill DeBiase, Will Patterson
Art Directors: Bryn Dunbar, Quinn Lindgren
Creative Directors: Wade Paschall, Pat Feehery
Producer: Hillary O’Rourke
Director: Steve Hirsch