Create the copywriting manual for your brand
When it comes to writing for your brand, how do you get everyone on the same page? Use a consistent tone of voice? Really live, breathe, and understand the brand from the inside out?
A voice guide in an excellent place to start. Ringtail excels at interviewing and brainstorming with your brand team to collaboratively crystallize a brand down to its essence. This lets you onboard new employees, freelancers, and writers quickly, efficiently… and to let your entire team refer back to the voice guide to measure work against it. “Is this what we agreed our brand sounds like?”
Your voice guide is a powerful tool to navigate the complexity of brand building with confidence.
WILD, a conservation organization, has an important mission: to protect the planet in a time of climate crisis. It’s difficult to imagine a brand for whom it is more imperative to speak with confidence, consistency, and a deep understanding of their strategy to reach people with their critical message.
Ringtail worked to define how their mission informs their voice, how they speak about one of the most important messages of our time, and clarify the core building blocks of their messaging.
Wallaby is a yogurt brand done the Aussie way. Ringtail helped this Danone brand distill their brand story into a content strategy that would inform their social media presence. We worked with their strategist and brand team to get everyone on the same page—and very excited for what they could create on social.
Thrivent Student Resources helps students and their parents navigate the complex issue of funding their college journeys. Our writing team helped them rehaul their voice and style guide, create meaningful descriptions and guidelines for their visual style, as well as create a distinction between their larger masterbrand and smaller student resources segment.
